With its name emblazoned twice on its broad bezel –not on the dial – the Bvlgari Bvlgari watch was a sensation when Bulgari debuted it in 1975. Just two years later Bulgari created its first complete watch collection, and since that time the jewelry and watch company has developed numerous variations of that debut model for men and women.

This week, Bulgari again expands its Bvlgari Bvlgari collection by adding a trio of masculine 41mm models and two jeweled models in 33mm and 23mm sizes.

Three new masculine Bvlgari Bvlgari models
Two of the larger Bvlgari Bvlgari watches utilize bronze: one for its case/bezel and one with only a bronze bezel, which tops a black DLC steel case. The third men’s model is cased in an all black DLC-coated steel case and bezel, which is offset by bronze numerals. Each watch is housed in the classic Bvlgari Bvlgari case, powered by the self-winding Bulgari Caliber 191, a manufacture movement with ceramic ball bearings.

Bvlgari Bvlgari, with bronze case and numerals

Bvlgari Bvlgari, with Caliber 191, featuring a bronze bezel and black DLC-coated steel case
Each new Bvlgari Bvlgari men’s watch arrives with a tool-free interchangeable strap system that allows the owner to quickly change between embossed rubber, alligator leather or leather strap options. Delivered with a second strap, the watch also comes with a travel pouch. Prices start at $4,000 (all black DLC model) and range to $5,600 (bronze case and bezel).

Bvlgari Bvlgari is delivered with a second strap and a travel pouch
The smaller, feminine versions of the Bvlgari Bvlgari are available in a 23mm-diameter mini-sized model and a 33mm diameter version. These slim-cased watches feature quartz calibers and are fitted with a jeweled crown and a metal bracelet that echoes the style of earlier Bvlgari Bvlgari collections.

The dials on these smaller models are available with either applied or diamond hour-markers, with or without a date window, and in a choice of anthracite, black, brown or mother-of-pearl. The dials are framed by stainless steel, two-tone pink gold or stainless steel. Prices for the ladies’ models range from $3,600 to $9,950.

The new ladies' Bvlgari Bvlgari models are available with or without diamond markers.
Specifications:
Bvlgari Bvlgari (Men’s)

Case: 41mm bronze, black DLC-treated steel with bronze bezel and black DLC-coated stainless steel; transparent caseback, bronze crown with black ceramic insert, water-resistant to 50 meters.
Dial: Finely grained and black-lacquered, bronze hour-markers
Movement: Manufacture self-winding movement Caliber BVL 191, date window at 3 o’clock; 42-hour power reserve
Straps: Chestnut brown calfskin leather for the bronze version; in black calfskin leather for the DLC-coated steel and bronze bezel; in black rubber for the DLC-coated stainless steel version; second interchangeable strap delivered with the watch in a black leather pouch. Each delivered in black-grained leather pouch containing a second strap.
Bvlgari Bvlgari (Ladies)

Cases: 23mm and 33mm diameter, in stainless steel set with 12 diamonds depending on the versions; crowns in stainless steel or pink gold set with a pink cabochon, stainless steel or pink gold bezels engraved with the Bvlgari logo; water-resistant to 30 meters
Movement: Quartz with the Bulgari logo
Dials: Hours, minutes and date (depending on version), various executions depending on the versions: black lacquered, mother-of-pearl, mother-of-pearl with brilliant-cut diamond hour-markers; sunburst satin-brushed anthracite lacquered with brilliant-cut diamond hour-markers, or sunburst satin-brushed brown lacquered with brilliant-cut diamonds,
Bracelets: Stainless steel, stainless steel & pink gold