Get ready for bicycle kicks and headers as the start of the 2014 FIFA World Cup begins. The intense month of competition starts with 32 teams from around the world taking football fans on an emotional rollercoaster of wins, losses, goals and tiebreakers.
iW sat down with Jean-Claude Biver, Director of the LVMH Group Watch Division, to learn the importance of football, love and Hublot’s participation in the 2014 FIFA World Cup.
Since 2010, Hublot has filled the role as the and Official Timekeeper of the FIFA Word Cup™ and this year they mark the sponsorship with the multi-faceted campaign fittingly named ‘Hublot Loves Football’.
The campaign highlights Hublot’s dedication to the sport and features football superstars such as Columbian striker Falcao, Chelsea manager José Mourinho and England coach Roy Hodgson. The epicenter of the campaign focuses on the Brazilian living legend Pelé. Each ambassador collaborated with Hublot to create a personalized, limited edition Hublot watch. The Classic Fusion Pelé pays hommage to Brazil with yellow accents, a football worked into the design on the dial and a soccer motif embossed into the strap.
“It is an immense honor to have been chosen by Pelé, the King of Football,” Ricardo Guadalupe, Hublot CEO, said. “When he came to see us at the Hublot Manufacture in Switzerland, there was an immediate connection. His presence and his enthusiasm for his country and the upcoming World Cup were incredible. We are going to accomplish great things together in Brazil!”
In addition, Hublot created the Big Bang Official Watch of the 2014 FIFA World Cup Brazil™ featuring the Big Bang Unico Bi-Retrograde Chronograph tailored for devoted football fans with its ability to time each half of a game and track overtime.
Already bestowed the nickname ‘Soccer Bang’ the timepiece is graced with the official FIFA World Cup Brazil™ logo on a transparent sapphire crystal back, showcasing the brand’s UNICO manufacture movement.
The timepiece is available in two versions; an King Gold model with carbon fiber bezel, limited to 100 pieces, and a black ceramic version with a carbon fiber bezel, limited to 200 numbered pieces. For the ‘Soccer Bang’ presentation Hublot teamed up with Brazilian artist Romero Britto who created a football-shaped sculpture that he hand painted, thus adding another artistic touch to the limited edition.
Don’t miss a beat of the FIFA World Cup! Visit here or check out #Hublotlovesfootball to follow Hublot through the ups and downs of the FIFA World Cup.