Called Promesse, the savvy new line of automatic and quartz watches with straps and bracelets was a five-year process from inception to fruition. In typical Baume & Mercier style, the brand researched its roots before delving into the project. This time, however, instead of creating a direct re-interpretation of an archival piece, Baume & Mercier’s strong design team opted to incorporate the style and architectural lines of several 1970s pieces, and then blend them with a mix of modernity for a superb outcome.
The new Promesse line utilizes both round and oval features in the design for a gentle, curvaceous appeal. Promesse features an oval bezel that surrounds the inner round dial and is surrounded by an outer round case for geometric beauty. Accents on the watches include diamonds and mother of pearl, with several models even sporting a chic mother-of-pearl bezel ring.
The collection is sophisticated yet modern, chic but in an urban as well as elegant way.
“We wanted the ultimate watch for women that is wearable, comfortable and makes a statement,” explains Alain Zimmerman, CEO of Baume & Mercier, “Then, to bring it together with the concept of celebration, of making a promise come true, we decided on the name ‘Promesse’ – What better way to make a statement of celebration and sharing?”
Indeed, the line — backed by a strong celebratory campaign that talks of love, promises and eternity – has a certain ethereal quality that should definitely rock the bridal market as well as the women’s watch world.
The line consists of both 30mm and 34mm Swiss-made watches. The automatic versions feature a transparent caseback for viewing the movement. A host of different variations, with diamonds and without, offer today’s woman a great selection. Watches retail starting at about $1,900.
Roberta Naas is the founder of www.atimelyperspective.com