NOMOS Glashütte, a modern German watchmaker, broke ground in the USA with retail distribution last year and has not looked back since. To learn about the success of the NOMOS Glashütte launch in the States and the new automatic and ultra-thin movement, DUW 3001, iW magazine sat down with Merlin Schwertner, Director/VP of NOMOS Glashuette USA. Sit back and check out this short video to find out more…
GERMAN INNOVATION
DUW stands for NOMOS Glashütte Deutsche Uhrenwerke, encompassing the range of watchmaking expertise found at NOMOS. The masterminds there created the first self-winding caliber for NOMOS, DUW 3001, continuing the flair for extraordinary German engineering and precision started in 1990. While remaining extremely thin at 3.2mm, this movement achieves chronometer standards and is complete with the NOMOS swing system, including a tempered blue balance spring that was introduced last year and the classic German three-quarter plate with Glashütte ribbing. This three-year project resulted in innovations and an optimized gear train by adjusting the order, angle and number of teeth in the DUW 3001, thereby increasing the effectiveness by as much as 94 percent.
TANGENTE NEOMATIK
Adding this new automatic movement to the Tangente collection continues to push forward the brand’s core range. The Tangente Neomatik measures 35mm and has a refreshed dial design, and it’s just 0.3mm thicker that its manual-wind counterpart in the collection. The dial is pure and clean and features small seconds at 6 o’clock with a red hand that adds a splash of modernity.
MINIMATIK
The DUW 3001 is also inside the latest introductions in the NOMOS Minimatik, which maintains the functional and clean design typical of NOMOS, but with a woman in mind. The 35.5 classically styled case is proportioned for a ladies wrist and is finished with a curved crystal for a smooth feel. This timeless design was created by Simon Husslein of Studio Hannes Wettstein, who was also the talent behind the cases of the NOMOS Lambda and Lux. The Bauhaus-style dial has brilliant blue numerals and red lacquered hands to display the hours, minutes and seconds. This fantastic display was achieved primarily by Thomas Höhnel, who also designed Ahoi while working at the NOMOS creative agency Berlinerblau.
The Tangente Neomatik, $3,460; the Minimatik, $3,680, both available this fall.
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