Audemars Piguet, RedBar and Shreve, Crump & Low hosted an evening of cocktails and conversation at the Four Seasons in Boston a few weeks ago.
AP Historian Michael Friedman and the new AP CEO Antonio Seward spoke with the crowd of collectors, guests and friends about the importance of the brand to Swiss watchmaking and the finer points of Audemars Piguet’s history.
AP Historian Michael Friedman discussing the history of Audemar Piguet
Guests were able to participate in a Q&A with Michael Friedman and Antonio Seward led by Shreve, Crump & Low, Vice President Brian Walker and view a selection of rare and fine timepieces.
“Know your product. Know your brand. Know your inventory," said Walker. "To properly represent specialized product, you need to know the history, the collections and what differentiates one piece from the next. Shreve, Crump & Low is fully committed to helping both the seasoned watch enthusiast and the budding collector navigate the often ‘complicated’ offerings of the watch industry.”
About Audemars Piguet: A watchmaking empire was born in 1875 when Jules Louis Audemars joined forces with Edward Auguste Piguet. Founded on precision, artistry and enterprise, Audemars Piguet remains oldest fine watch-making manufacturer operated by the same family. Today, Audemars Piguet remains one of the most recognized Ateliers in the world.
About Shreve, Crump & Low: America's oldest jeweler, Shreve, Crump & Low’s story began in 1796 when young watchmaker and renowned silversmith John McFarlane opened a workshop across the street from Paul Revere’s own silversmith shop. McFarlane had an affinity for luxury and built a business procuring such items as sterling silver tea sets and other wares. With the entry of globally influential Benjamin Shreve into the company landscape, they soon delivered diamonds, jewels and other rarities from Europe and the Orient to the elite patrons of Boston…Continue reading
